4 reasons to work with B2B Sales (even if you have never thought about it)

Before diving into this universe, it had never been quite clear to me what it was like to work with B2B Sales. So, I decided to write this text for you who are considering changing careers, or taking on a first challenge in this area.

I’ll tell you why this has been, so far, the experience that has developed me professionally the most.

I had never thought about working with Sales.

Even before joining Qulture.Rocks, I had a certain “prejudice” against the profession. The image that used to come to my mind was always of a person insisting on making you buy something you didn’t even need, or calling you (early in the morning) on the weekend suggesting a phone plan upgrade.

Long story short: when I was participating in the Selection Process for Qulture’s Customer Success team, Mari (a recruiter at the time, for whom I have great affection) showed me the universe of B2B Sales. She was the one who led me to this path.

For those of you who don’t know the term, B2B Sales is any business between companies, whose Buying Journey tends to be more complex (involving more steps, more stakeholders, more decision criteria etc.). I won’t risk trying to explain the concept in detail, but you can find more depth in these two articles (one in Portuguese and the other in English).

I was listening to a podcast by Guilherme Tavares and Octavio Garbi, and they put up a very pertinent provocation.

Sales is the typical career you don’t learn in college. And, due to not having so much visibility/incentive, few people know this terrain.

Let’s go to 4 reasons to work with B2B Sales (even if you have never thought about it).

  1. As a science, it has a strong culture of data-driven experimentation
    When we talk about sales performance, we are talking about efforts (eg, a new commercial approach, a new way of writing an email, a new step in the funnel) that generate — or not — results (eg, higher conversion rate, higher average ticket, shorter sales cycle).
    To leverage this performance, at all times you have to create hypotheses for improvement, try them out and, throughout this process, analyze the indicators involved.
    Here, I have two recommendations: the first is to follow (our Strategy & Sales Operations Coordinator, who teaches me a lot about the topic), and the second is to read this article (from my friend Vinícius Teixeira).
    After a while, working in this framework makes you create a radar for arguments not built on facts and data — and this is a mindset you might apply to any area of any company.
  2. Grow and make grow
    Here, I have borrowed one of Qulture’s principles, which basically means to develop yourself and help others to do so.
    As I said in the previous topic, in Sales there is always room for continuous improvement. If your process is not the most adjusted to the demand of your potential customer, he/she might be more connected to another solution and, consequently, you lose the deal.
    Consuming new contents, listening to new podcasts, and reading about new techniques help you keep yourself updated and become the most attractive solution.
    When people say that Sales routine is dynamic, I think it has to do with it. On Friday, you hit the goal, celebrate as if it were a World Cup final, and, in the following week, a new challenge begins. “There is no time for a comfort zone”, as my former leader Gabs would say.
    And, even if you don’t want to do this for the rest of your life, these are definitely learnings that you will take to other situations (eg. relationship, job interview, acting in another area).
  3. There is no college thing — where you learn 20% of what you were exposed to (and use 10% of what you learned)
    Before moving on to this topic, I would like to point out that the percentages above are merely illustrative.
    You know that “Why am I learning this?” feeling? So: it doesn’t exist in Sales.
    I once heard from Diego Cordovez (take a look at his podcast, Cast for Closers) that “the salesperson’s profession is opposite to the soccer player’s”. In soccer, you practice all week to play on the weekend, and in Sales, most of the time you practice while “playing”.
    Precisely because you have to learn by doing, you quickly discard what doesn’t work, and refine what works. You grow much faster.
    Fun fact: I’ve been at Qulture for one and a half year, and I’ve exchanged over 150 feedbacks with leaders and workmates. It means 1 feedback for every 5 days of work.
  4. Your network is vastly expanded
    It is undeniable that building a good network of contacts generates countless benefits.
    Since I started working with Sales, for example, I’ve had the opportunity to talk to more than 750 people from hundreds of organizations. It’s amazing to be able to help and to be helped.
    Finally, I recommend that you follow a benchmark on the subject, which is Luca Castellano and the guys from @comunidadenc.

As I’m not a guy with years and years of career, it could be that these four factors have been a privilege of working in such a constructive environment as Qulture.Rocks (jobs in the link). Anyway, I hope this material helps you to see how the Sales profession is a catalyst of self-development!

Ps.: for those of you who already are a salesperson: what would you add here? What other reasons make you fall in love with Sales? Tell me in the comments 😁

See you,




Vendas B2B, conversas de carreira e provocações para a vida =D

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Vítor Filardo Vianna

Vítor Filardo Vianna

Vendas B2B, conversas de carreira e provocações para a vida =D

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